Banish brass and stay platinum. This purple shampoo for blonde hair gradually neutralises yellow tones for bright, hydrated, brass‑free blondness*.

With Crushed Violet Pigments and Pro-Vitamin B5, its hydrating, non-stripping formula instantly restores coolness and strengthens as you cleanse.

*When following the total routine, including mask.

This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Directions

Massage into wet hair, lather and leave on for 1 minute.

Rinse well and follow with Violet Crush Conditioner for best results.

Use daily until desired colour result is achieved.

To maintain results, alternate with your regular shampoo as needed.

For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo.

Rinse hands immediately after applying shampoo.